Yesterday I read annual report of Estonian Telekom. It's the biggest telecommunication company in Estonia. I found some nice data about their business. Specially related to their mobile telecommunication unit. They are innovative indeed.
Look at some products and services they are offering to their customers. M-commerce is area where they made significant achievements. Mobile parking sevices, mobile lottery services, mobile ticket buying services , multi SMS services etc.
We have some of this features in Croatia too. Mobile parking is very widespread here in Croatia. It is paying your parking place with short message made from mobile phone.
It's interesting to look at m-ticket solutions. They offered in Estonia paying with mobile phones public transportation system . Ticket for concert could be bought as well. In that case you need to call short number and corresponding ticket is activated and an SMS confirming the purchase of the ticket is sent back. Then, ticket controllers can quickly check the validity of passenger's m-ticekt using electronic card ( RFID card) connnected with telephone number.
We in Croatia still don't have m-ticket but just few days ago I heard advertising on radio that it could be bought tickets via mobile phone for Robbie Williams concert. So, it seems it starts here as well. Estonia is far away from Croatia ( geographiclly and technologicaly ), but still we have something in common. Postcommunist countries that are building market economy from the bottom ( so called emerging economies). And mobile phones seems to be fetish for their citizen because of high penetration of mobile phones among citizens. And it is amazing how Estonia quickly become new economy's country where's having internet connection a human right.
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